Kolkata: With the objective of strengthening its competitive vitality, ITC is further scaling up its digital interventions across businesses and value chains.
ITC Chairman Sanjiv Puri is planning to shape a new digital paradigm for the company. In order to move to the next phase of transformation, the company recently announced the setting up of a ‘Young Digital Innovators Lab’ comprising digital natives drawn from across ITC’s businesses to crowdsource transformative digital strategies.
In order to provide even greater trust to ITC’s digital agenda, Puri has also announced to ITC employees the formation of a dedicated Digital Council of senior ITC managers — The ‘DigiNext’, which will ideate and sponsor high-impact digital interventions and harness the synergies of cross-fertilisation of ideas.
